Community-Driven Restaurant That People Love

Case Study

Digital | Design | Strategy

Project Brief

Curbside Kitchen's journey showcases how strategic planning, effective branding, and innovative marketing can bring a vision to life. It emphasizes the power of community engagement and the lasting appeal of a culinary experience that fosters connections.

CLIENT'S VISION

A great space for a great meal

Having been located in a secret corner of the capital city. The client wanted to make sure that the experience infuses great food with a fun and irreverent environment that feels warm and welcoming.

A truly digital brand

One of client’s key objectives was to establish Curbside Kitchen as a socially active brand that drives engagement and activity on all kinds of social media platforms

project brief

Curbside Kitchen was started by two friends with a passion for building a community-centered eatery. Located in a highly competitive food hub, what sets the brand apart is an emphasis on best practices and credibility. To uplift a diminishing food scene, recipes for timeless tastes have been collected and perfected. A comprehensive marketing strategy for making this happen in sync with a host of guidelines to keep track on goals.

obectives

Help create a brand that is welcoming, timeless, and customer obsessed.
Create a brand identity that's scalable digitally and conventionally.
Incorporate elements from the cafeteria to create an ambiance for hangouts and events
Help build community eventually lead to an increase in footfall and engagement.

Delieverables

Brand & Marketing Strategy
Branding & Identity Design
Merchandise Design
Packaging Design
Videography
Photography

Problem

The owners needed to translate their vision into reality while creating the synergy between their passion, customers, community, operations, and most importantly revenue. Their attempt to work with designers, marketers and public figures separately exhausted them and required more time to manage staff and operations. They needed an all-in-one kind of solution for the successful execution of their dream restaurant.

Solution

We kicked off the project by constructing the mental model of the founders to better understand requirements and expectations. After the discovery session, we learn they needed more than just an identity system. They wanted to establish a brand that is community driven, with people of diversified backgrounds, and unite them with quality food, activities, and causes through events.

impact by numbers

300%

Monthly Sales

12+

events

3k+

event attendees

50k+

Organic reach